Wes Finley.

Meta CURRENT

Product Marketing Manager, Brand Safety & Reels Monetization

• Lead go-to-market launches and product announcements for brand safety controls, including AI-powered advertising experiences and GenAI surfaces.
• Manage third-party verification partnerships across API development, suitability scoring, and quarterly business reviews.
• Partner with product and engineering to evaluate AI classifiers, recommendation systems, and content filtering coverage; identify control gaps across monetization surfaces.
• Investigate advertiser ad-adjacency escalations using AI-assisted root-cause analysis; own reactive communications and cross-functional escalation playbooks.
• Apply AI-native workflows to accelerate research, GTM analysis, messaging, and stakeholder coordination.

Polyhedra Network

Head of Social & Community Marketing

• Led a global team of 20 moderators and ambassadors serving developer, financial, and token-holder audiences.
• Built partner campaigns, live programming, and community initiatives for zero-knowledge proof technology.

Protocol Labs / Filecoin

Head of Social Marketing & Strategy

• Led content, social, and community marketing strategy for decentralized storage and developer ecosystems.
• Expanded Filecoin's primary social audience from 150K to 650K followers in 12 months, and helped coordinate more than 50 communities.
• Directed audience programs and event communications for developers, storage providers, and ecosystem partners.

Recurrency

Head of Marketing

• Built and managed a cross-functional team of five marketers, solutions engineers, and designers, plus agency partners.
• Owned messaging, category positioning, and integrated go-to-market strategy for an enterprise software startup.
• Contributed to a SaaS website recognized as a 2021 Awwwards Design Finalist.

Facebook (Meta)

Product Marketing Manager → Head of B2B Social Marketing

• Scaled paid media investment from an $80K trial budget to more than $14M over two years, building a global B2B marketing operation.
• Led product launch communications for business integrity, advertising, and platform products, collaborating with engineering, sales, policy, and communications.
• Championed development of an advertising specifications API connecting product requirements to advertiser-facing experiences.
• Earned multiple internal awards recognizing cross-functional partnership and exceptional performance.

The Coca-Cola Company

Global Operations Director, Social Connections

• Directed global social marketing operations, governance, agency coordination, and platform strategy across 192 markets.
• Managed social publishing, measurement, moderation, platform access, vendor relationships, and paid-media operations for global brands.

360i

Global Social Media Supervisor

Led digital marketing teams across social strategy, content production, enterprise publishing, analytics, and campaigns for national brands.

CNN

Webmaster · CNN.com Live Digital Content Manager · CNN Tech Writer

• Developed and maintained CNN.com and partner sites using HTML, CSS, JavaScript, PHP, and XML, supporting high-traffic journalism and live-news experiences.
• Helped deliver CNN.com Live and its transition from a paid subscription product to an advertising-supported streaming service; oversaw multiple concurrent live-video feeds.
• Managed development of an internal control application for live online video production and pioneered virtual-correspondent interviews for broadcast.
• Reported and published technology stories for CNN.com's SciTech Blog, partnering with newsroom, production, and engineering teams on digital storytelling.